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How Author Branding Works BestFirst-time authors may take a minute to embrace the concept of author branding, but anyone skilled in book marketing will attest to its importance. Establishing a personal brand helps readers connect with you and your books, providing clarity on your work and direction for your writing. A personal brand showcases your achievements and enables you to align your work around a specific theme or...0 Comments 0 Shares 3K Views 0 Reviews