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2026-01-28 11:50:35 -

Why Urbanization Is Accelerating RTD Tea Consumption

Ready to drink tea has transitioned from a niche offering to a mainstream beverage category, reflecting broader changes in consumer expectations. Modern buyers seek products that combine taste, health benefits, and ethical considerations, all of which influence purchasing decisions. As a result, the category continues to evolve through innovation and strategic repositioning. One of the most...

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