Tequila Market by Grade: Inside the 68% Super-Premium Takeover
Ask why tequila stopped being "the shot you regret" and became a spirit people sip neat, and the answer isn't cultural — it's economic. Consumers are paying more per bottle, buying more online, and increasingly choosing aged variants over quick pours. The data below traces exactly how that shift is playing out. Market Size and Growth The global tequila market was valued at USD...
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