How America’s Shift Toward Probiotic Drinks Is Transforming...

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2026-01-15 03:28:37 -

How America’s Shift Toward Probiotic Drinks Is Transforming the US Kombucha Market

The lifestyle-driven beverage habits of Americans are reshaping the functional drinks segment, and kombucha is proving to be one of the fastest-growing categories within it. With health and convenience merging as central consumer priorities, kombucha offers both refreshment and daily wellness support. This dual benefit is a defining reason for its rising adoption across demographic groups....

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