From Flashy Spending to Sustainable Support: How Bigo Live’s Wealthy Users Are Changing Their Habits
In the early days of Bigo Live, it wasn’t uncommon to witness jaw-dropping scenes: virtual yachts gifted in succession, diamond showers lighting up the screen, and streamer rankings dominated by a handful of ultra-wealthy “whales.” These big spenders, often referred to as 土豪 (tuhao) in Chinese internet slang, built their reputations on high-value gifts and impulsive, showy...
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