EA Sports is taking College Football 26 to the University of Tennessee at Knoxville this weekend with its inaugural “Campus Pregame” event, hosted in partnership with Spotify. The activation celebrates the showdown between No. 15 Tennessee and No. 3 Georgia while giving students and fans a hands-on gaming experience.

The three-day event runs Sept. 11-13 outside McClung Tower and offers a variety of activities, including football toss challenges, reaction tests, and a kiosk where fans can create their own in-game character cards. Attendees also receive collectible UT-themed keychains featuring a football, the Power T, or Smokey.

Event Highlights:

Sept. 11: Meet UT athletes from the Lady Vols soccer team—Cayden Norris and Ally Brown—and baseball team—Brandon Arvidson and Landon Mack.

Sept. 12: The College Football 26 Showdown at 4 p.m. pits country music artist Tucker Wetmore as the Volunteers against content creator Bordeaux as the Bulldogs. The match will be livestreamed on Twitch at twitch.tv/easportscollege, with viewers eligible for in-game rewards.

Sept. 13: Fans get a chance to meet Bordeaux and play against him in the game.

Matt Sacks, EA Sports senior manager of marketing partnerships, said UT was a natural choice for the first Campus Pregame. “The University of Tennessee has a huge place within the SEC and college football culture. For us, it was a no-brainer to come on campus,” he said.

UT athletes welcomed the opportunity to connect with fans and students outside of competition. Lady Vols soccer player Cayden Norris said events like these boost support and help fans get to know the team. Baseball players Brandon Arvidson and Landon Mack added that it’s a rare chance to socialize with students outside their schedules.

Sacks emphasized that College Football 26 lets fans simulate game outcomes and enjoy the sport from any angle. “It’s a fun way to preview the game. And if you don’t win on Saturday, you can go into our game and get hundreds of wins,” he said.

The weekend also features ESPN’s College GameDay, the Red Bull Championship Run on Sept. 12, and a Hi-Wire Brewing watch party on Sept. 13. Mack added confidently, “It’s the decade of the Vols. We’re gonna win this year.”

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