RSVP's Groundbreaking Film to Stream Exclusively on Netflix

In an innovative move for Indian cinema, Netflix has secured worldwide streaming rights for "Love Per Square Foot," a new romantic comedy produced by Ronnie Screwvala's production company RSVP. This marks a significant milestone as the first mainstream Indian film to bypass traditional theatrical release and debut exclusively on the global streaming platform.

The quirky comedy, directed by first-time filmmaker Anand Tiwari, follows a young couple who enter a marriage of convenience with the sole purpose of purchasing an apartment in Mumbai's competitive real estate market. The film stars rising talent Vicky Kaushal, known for his acclaimed work in "Masaan," alongside Angira Dhar making her Bollywood debut. The cast is rounded out by respected veterans Ratna Pathak, Supriya Pathak, and Raghuvir Yadav.

"Today's audiences choose their own viewing platforms and schedules," explained Screwvala, discussing the decision for digital-first distribution. "This partnership with Netflix allows us to directly reach film enthusiasts across 190 countries simultaneously."

Netflix CEO Reed Hastings expressed enthusiasm about the collaboration, noting: "We're constantly seeking joyful stories for our global audience, and this partnership with RSVP represents our commitment to bringing compelling Bollywood content to viewers worldwide."

The film represents Screwvala's return to the entertainment industry through his new venture RSVP, which focuses on innovative storytelling across various genres. "Love Per Square Foot" is scheduled to premiere exclusively on Netflix in early 2018, making it available to the platform's 109 million subscribers around the world.

This distribution strategy reflects the changing landscape of film consumption, as streaming services increasingly compete with traditional theatrical releases for premium content, especially in reaching international audiences.

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